Public image and reputation are intricately linked to a company’s corporate strength, values, corporate governance and social standing.Good reputation and good public image carries additional weight, corporate strength and brings extra value in whatever the company engages in. Image can affect a company’s bottom line. Good image helps companies sell more and raise public perception about its products and services.
It takes years to develop image and reputation, but minutes to lose. It is therefore, crucial for any businesses to develop and maintain a good public image and reputation. The whole idea of public relations is to manage public image and reputation. We advise clients on public image and help them develop strategies on image and reputation management and enhancement.
Image matters because people make assumptions and judgements based on very limited information. When it comes to public domain, perception sometimes becomes more crucial than reality.
In a consumer society, people choose products based on perception, not necessarily quality. Popularity these days, are dictated more by perception than reality. However, we do not advise clients to create ‘fake’ image. We help those companies and brands we are good at work but do not have due reputation and high public image. We help them improve their image based on their due, not create a fake image.
Media Relations with a difference
Doing PR is easy. Understanding the client’s business needs, strategy and then realigning the PR activities is a different ball game and not every PR professional can do that. There are ‘shwarma’ PR agencies who keep churning out press releases knowing that these would not be published. Yet they do it to satisfy the client’s ego.
While most public relations firms offer just press release, press conference services, we offer value added services by brainstorming with the client, understanding his needs and advise accordingly.
We are in a different league. All our efforts are measured and in line with the client’s corporate business needs and objectives.
We are not a run-off-the-mill PR firm. We are communication advisers, trying to help promote the corporate image and reputation of the client.
Our strength lies in understanding of the media, the economic landscape. Once we understand the clients business needs, we then create a long term corporate strategy on its public image development. Then we formulate short and medium term plans that are aligned with a long-term strategy.
Social Media Management
While most PR companies try to show off by adding contents to keep the website busy, we advise clients to go slow and gradually build up campaigns on social media. In the social media activities, we would rather be safe than sorry.
Unless the client needs it, we advise them to use social media carefully and responsibly. We want the client to be respected. You can’t achieve that with cheap status updates. Therefore the activities should reflect that.